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Client: Microsoft, Xbox
Agency: PurePartner
Project: Xbox Loft
Role: Program Manager, PurePartner
Event Type: Product Showroom & Event Space
Duration: Multi-year lease
Location: SOMA, San Francisco, CA, USA
Description
To welcome and promote the launch of the Xbox One, Xbox wanted to create a branded destination in San Francisco where the experience was custom tailored to the media and influencers that would frequent it. With nothing available or existing that would deliver against the needs, Xbox decided to create a purpose-built environment within a vacant industrial space in SoMa's tech corridor.
Client: Microsoft, Xbox
Agency: PurePartner
Project: Xbox Loft
Role: Program Manager, PurePartner
Event Type: Product Showroom & Event Space
Duration: Multi-year lease
Location: SOMA, San Francisco, CA, USA
Description
To welcome and promote the launch of the Xbox One, Xbox wanted to create a branded destination in San Francisco where the experience was custom tailored to the media and influencers that would frequent it. With nothing available or existing that would deliver against the needs, Xbox decided to create a purpose-built environment within a vacant industrial space in SoMa's tech corridor.
Client: Microsoft, Xbox
Agency: PurePartner
Project: Xbox Loft
Role: Program Manager, PurePartner
Event Type: Product Showroom & Event Space
Duration: Multi-year lease
Location: SOMA, San Francisco, CA, USA
Description
To welcome and promote the launch of the Xbox One, Xbox wanted to create a branded destination in San Francisco where the experience was custom tailored to the media and influencers that would frequent it. With nothing available or existing that would deliver against the needs, Xbox decided to create a purpose-built environment within a vacant industrial space in SoMa's tech corridor.
Client: Microsoft, Xbox
Agency: PurePartner
Project: Xbox Loft
Role: Program Manager, PurePartner
Event Type: Product Showroom & Event Space
Duration: Multi-year lease
Location: SOMA, San Francisco, CA, USA
Description
To welcome and promote the launch of the Xbox One, Xbox wanted to create a branded destination in San Francisco where the experience was custom tailored to the media and influencers that would frequent it. With nothing available or existing that would deliver against the needs, Xbox decided to create a purpose-built environment within a vacant industrial space in SoMa's tech corridor.
Client: Microsoft, Xbox
Agency: PurePartner
Project: Xbox Loft
Role: Program Manager, PurePartner
Event Type: Product Showroom & Event Space
Duration: Multi-year lease
Location: SOMA, San Francisco, CA, USA
Description
To welcome and promote the launch of the Xbox One, Xbox wanted to create a branded destination in San Francisco where the experience was custom tailored to the media and influencers that would frequent it. With nothing available or existing that would deliver against the needs, Xbox decided to create a purpose-built environment within a vacant industrial space in SoMa's tech corridor.
Client: Microsoft, Xbox
Agency: PurePartner
Project: Xbox Loft
Role: Program Manager, PurePartner
Event Type: Product Showroom & Event Space
Duration: Multi-year lease
Location: SOMA, San Francisco, CA, USA
Description
To welcome and promote the launch of the Xbox One, Xbox wanted to create a branded destination in San Francisco where the experience was custom tailored to the media and influencers that would frequent it. With nothing available or existing that would deliver against the needs, Xbox decided to create a purpose-built environment within a vacant industrial space in SoMa's tech corridor.
Client: Microsoft, Xbox
Agency: PurePartner
Project: Xbox Loft
Role: Program Manager, PurePartner
Event Type: Product Showroom & Event Space
Duration: Multi-year lease
Location: SOMA, San Francisco, CA, USA
Description
To welcome and promote the launch of the Xbox One, Xbox wanted to create a branded destination in San Francisco where the experience was custom tailored to the media and influencers that would frequent it. With nothing available or existing that would deliver against the needs, Xbox decided to create a purpose-built environment within a vacant industrial space in SoMa's tech corridor.
Client: Microsoft, Xbox
Agency: PurePartner
Project: Xbox Loft
Role: Program Manager, PurePartner
Event Type: Product Showroom & Event Space
Duration: Multi-year lease
Location: SOMA, San Francisco, CA, USA
Description
To welcome and promote the launch of the Xbox One, Xbox wanted to create a branded destination in San Francisco where the experience was custom tailored to the media and influencers that would frequent it. With nothing available or existing that would deliver against the needs, Xbox decided to create a purpose-built environment within a vacant industrial space in SoMa's tech corridor.
Client: Microsoft, Xbox
Agency: PurePartner
Project: Xbox Loft
Role: Program Manager, PurePartner
Event Type: Product Showroom & Event Space
Duration: Multi-year lease
Location: SOMA, San Francisco, CA, USA
Description
To welcome and promote the launch of the Xbox One, Xbox wanted to create a branded destination in San Francisco where the experience was custom tailored to the media and influencers that would frequent it. With nothing available or existing that would deliver against the needs, Xbox decided to create a purpose-built environment within a vacant industrial space in SoMa's tech corridor.
Client: Microsoft, Xbox
Agency: PurePartner
Project: Xbox Loft
Role: Program Manager, PurePartner
Event Type: Product Showroom & Event Space
Duration: Multi-year lease
Location: SOMA, San Francisco, CA, USA
Description
To welcome and promote the launch of the Xbox One, Xbox wanted to create a branded destination in San Francisco where the experience was custom tailored to the media and influencers that would frequent it. With nothing available or existing that would deliver against the needs, Xbox decided to create a purpose-built environment within a vacant industrial space in SoMa's tech corridor.