Client: HP
Agencies: Good Sense & Company (USA) , Ivory Worldwide (EMEA) and Maritz (APAC)
Project: HP webOS CONNECT
Role: Senior Events Marketing Manager, HP
Event Type: International Roadshow
Locations: NYC (pictured), Toronto, London, Paris, Berlin, Sydney, Singapore and Hong Kong
Duration: 1-2 days per, 2010-2011
Participants: 150-350 per location
Description: To demonstrate it's commitment to the webOS ecosystem, HP hosted a series of global events to build awareness and momentum among application developers, designers and business partners. I led the end-to-end program management for webOS CONNECT and all other event initiatives for the webOS Developer Relations Team. I was directly responsible for the overall strategy, planning and execution of eight webOS CONNECT events worldwide. I leveraged the resources of the global organization in collaboration with local business development leaders to deliver a resonant and relevant program in eight major markets spanning North-America, Europe, and Asia-Pacific. Within the construct of a cost-effective and repeatable "event-in-a-box" we delivered a bespoke mix of keynotes, panels, technical training, code labs, partner presentations, incentive programs and networking sessions to galvanize the existing community and gain traction with a growing number of "mobile expressionists" leading to an increase in the quality and quantity of apps on the platform.
Photo Credits: Andrew Federman
““I am a veteran of more technical conferences than I care to count and this one has become the new standard by which I intend to judge any future ones I may attend. It accomplished it’s advertised goals and the experience seemed personalized. Well done.”